MKTG 370 Lecture 6: Module 6 Presentation
Document Summary
Email marketing overview: what is permission email marketing, anticipated: people expect to receive your emails, personal: email is sent to that person only, relevant: content pertains to the recipient"s interests. Permission marketing: opt out, opt in, double opt in, confirmed opt in, ask customers to add you to their address book. Can-spam act: bans false or misleading header, prohibits deceptive subject lines, requires an opt out method, commercial email identified as advertisement, include valid physical postal address. Email basics: build your email list, email formats, plain text, rich text, html (hypertext markup language) Timing: general guidelines, business consumer, monday morning/friday afternoon: bad, tuesday morning and afternoons: preferred, consumers, weekends and evenings preferred. Mktg 370: customer in control; unsubscribe link, privacy policy, make it easy for viral opportunities, provide contact information. From name: 60% (percent) read from" line and determine whether to open, brand company in from" line [chef steve vs. steve"s steakhouse]
