MKTG 370 Chapter Notes - Chapter 9: Backlink, Alt Attribute, Robots Exclusion Standard
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1: off-page optimization= generally focused on building links to the website, and covers activities like social media and digital pr, search engine optimization is a fairly technical practice but it can easily be broken down into five main. Mktg 370 areas: a search engine friendly website structure, a well-researched list of key phrases, content optimized to target those key phrases, link popularity, user insights. And don"t forget to link the other way too: include as much meta data as you can, including tags, categories and descriptions (this. Text and are html tags that show where the link starts and ends. 3: http://www. targeturl. com/targetpage. htm is the page that the link leads to. You should make sure that you are linking to a relevant page in your site, and not just to the home page: anchor text is the visible text that forms the link. This is the text that should contain the.
