PSY 101 Lecture Notes - Lecture 13: Classical Conditioning, Serendipity, Lightning
Document Summary
Learning: a relatively permanent behavior change that is due to experience. Phobia: a specific fear of a particular situation or object (irrational in the sense that its unusual) Classical conditioning: occurs when an association is formed between two events (or two stimuli). When one learns to link two or more stimuli and anticipate events: example: lighting and thunder (usually, thunder follows lightning). Seeing lightening will anticipate a response of thunder, we wince. Ivan pavlov: russian physiologist, interested in the role of saliva in digestion. In his experiments he used dogs as the subjects. The stimulus that elicits a response is the unconditioned stimulus (usc). John garcia discovered that organisms are predisposed to learn association that help them adapt and survive. This, drug counselors advise addicts to change environment: advertisers pair previously neutral stimuli (brands) with erotic images with the idea that the brand will itself elicit the same positive response as the image.
