PLS 100 Lecture Notes - Lecture 11: The American Voter, Sample Size Determination, Personal Identity
Document Summary
*public opinion: opinions held by private persons which governments find it prudent to heed . *citizens can compel government leaders to pay attention. *political leaders and policy advocates shape and mobilize public opinion. *attitudes: feelings about people, groups, issues or events. *core values: certain stable ideas about what makes a good or bad society. *passed along by families, school, friends, etc. through socialization. *the american voter: partisan attachments are extremely powerful and stable over a persons lifetime. Most learn theirs early in life and attachments they develop is usually the same as their parents". *people become richly informed only when the payoff is greater than the cost. *ambivalence: people pulled in opposite directions by conflicted attitudes. * top of the mind sampling- use the first considerations that come to mind first. *framing: present issue or event in a particular context to influence perception. *priming: bring issues to the forefront using repetition and emphasis.
