GBL 295 Lecture Notes - Lecture 22: The North Face, Trade Dress, Kevlar
20 Mar 2017
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Intellectual property: protection of your creations, categories of intellectual property. Information including: formula, pattern, compilation, program, device, method, technique or process: economic value from not being generally known or ascertainable, subject to reasonable efforts to maintain secrecy. Formula for coca-cola: kevlar dupont won 919. 9 million from kolon, inc. for misappropriation. A word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identi es and distinguishes the source of the goods of one party from those of another. Includes any word, name, symbol, or device, or any combination thereof. : ex. The overall appearance/image of a product: proving infringement. Trade dress is inherently distinctive or has acquired a secondary meaning. Infringement creates a likelihood of confusion: ex. Fixed form (tangible medium: original, creative, within the scope of your work, your work owns the copyright, old common law concept, copyright is valid when idea is in tangible form and notice is given of the copyright, valid.
