MKT 3401 Lecture Notes - Lecture 4: Pizza Hut, Customer Service, Delta Air Lines
Document Summary
What does it take to be successful in business: be able to market yourself. Have something that somebody wants and find the person that wants it: be able to sell yourself. Create a personal brand: know people. Build relationships with consumers, customers, vendors, etc. Traits of a successful person: creative, aggressive. Be able to handle anything good or bad: enthusiastic, smart. Be able to handle pressure, learn, and execute: honesty. Lack of honesty will kill your personal brand/company. Be honest in your resume; one flaw or discrepancy is grounds for termination. What are the top four qualities wanted in a mba student at ivy league schools: interpersonal and communication skills, teamwork, honesty, likeability. The emotional impact you have on people. 38% of the emotional impact you have on people is based on vocal delivery. Cannot give good service without vocal delivery.
