MKT 3401 Lecture Notes - Lecture 1: The Smell, Niche Market, Hillbilly
Document Summary
To be successful in business you have to: market yourself, sell yourself, know people, maintain contact. To be successful as an individual you have to be: creaive, aggressive, enthusiasic, smart, honest. Personal branding is what people think about when they think about you. Likeability: the emoional impact you have on somebody: it makes people want to pay atenion to you. What makes you likeable: 38% of the emoional impact you have is based on your vocal delivery (tone: your tone of voice deines you. The killers of vocal delivery: boredom, being biter. The killer of your personal brand is being arrogant. 55% of the emoional impact you have is judged according to your visual delivery, your facial expression: not your dress, not eye contact. If you can"t manage your default look you will limit your personal brand. Default look: the look you have when you aren"t presening. Everyone has either a perceived image or a desired image.
