MC 2015 Lecture : Summer Session Week 1 Notes
Document Summary
Lines: continuation of the dot, moves your eye in one direction or another, separates content, straight lines= stiffness & rigidity, curved lines= playful, soft, imply movement, lines are often used to section off spaces. Shapes: parallelogram, squares and rectangles are very good for stacking and organization, using multiples of them creates grids, circles, powerful, draws the eye, triangle, challenges the eye to follow conveys direction. Type: crucial to all designs, text, shape, purely visual element. Space: the area between and around objects, the space around objects is negative space or white space, negative space has shape too. Scale: relative size of an element to another, is not absolute, shows the relationship between objects through size and distance. Color: is light reflected off objects, closely related to tone, strongly related to emotions, should be used wisely, warm colors feel closer than cool colors, color overrides tone.
