MC 2015 Chapter : Visual Communication 2015
Document Summary
Elements of design: a visual component used to create an object or composition. Parallelogram: most common shape we see, easiest thing to use, square and rectangle. Principles of design: the basic guides to organization. Proportion: element size determined by relative importance and surrounding elements, every page needs a dominant focal point, purpose is to organize and provide visual interest, always maintain correct proportion. Proximity: related items should be grouped closely together, when items are close, they become one visual unit = easier to read, purpose is to organize and make things more visually appealing. Emphasis: used to catch the viewer"s attention, should be based on a visual hierarchy, use size, scale, color, type, etc. for emphasis. Repetition: repeat some aspects of the design throughout the entire piece, unifies and strengthens the piece by tying together separate parts, purpose is to organize, unify and add visual interest.
