HUEC 2045 Lecture : Notes
Document Summary
Business defined as all the fashion industry & services in total. Industry defined as solely the production of garments, accessories, or shoes. Clothing medium of communication: essential to humanity"s survival protection, one of the greatest economic forces today. Fashion industries/business: all industries and services connected with fashion goods & services, design, manufacturing, distribution, retailing, marketing, advertising, communications, publishing & consulting. Identify consumer needs: develop good products, price, distribute, & promote those products effectively, goal know & understand the customer so well that the product or service sells itself. Designers and retailers dictate what the fashion will be and force it on consumers. Fashion is a mysterious and unpredictable force. Style: characteristic or distinctive appearance of a garment, combination of features that make it unique and different. Fashion: style accepted and used by the majority at one time, no matter how small that group. *terms used interchangeably but not really the same thing.
