HUEC 2045 Chapter : Chapter 2
Document Summary
Fashion business - is defined as all the fashion industry and services in total. Fashion industry defined as solely the production of garment, accessories, and shoes. All industries and services connected with fashion goods and services. Design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing and consulting. Price, distribute & promote those products effectively. Goal: know and understand the customer so well that the product or service sells itself. Marketing apparel, accessories, & other fashion-related products to. Planning required to have the right fashion-oriented merchandise at. Right (time, place, quantities, prices, & sales promotion for specific target customer) Designers and retailers dictate what the fashion will be & force it on consumers. Terminology of fashion features that make it unique & different small that group. Want to be 1st to adopt change and innovation in fashion. in large quantities at moderate-low prices. Style characteristic or distinctive appearance of a garment.
