PHYSICS 102 Lecture Notes - Lecture 16: Discounted Cash Flow, Net Present Value, Relationship Marketing
Document Summary
How to date your clients in the 21st century: challenges in managing customer relationships in today"s world- haenlein. 1 swipe left; swipe left swipe right it"s a match. Changes have revolutionized the way we date have also influenced the manner in which firms and their customers form and maintain relationships: what was true to believe about crm in 1980s is not enough for today"s success. 2 once upon a time: the old world of yesterdays crm. 3 old main pillars about crm that many companies still believe to be true today. 2. 1 customer relationships are stand-alone investments that increase in revenue and profit. Successful at first but became profitable product death spiral . Firms neglected to realize that discarding products with negative margins in order to boost profit changes the overall cost structure of the firm makes originally profitable products unprofitable.
