PHYSICS 102 Lecture Notes - Lecture 25: Net Present Value, Big Data, Paradigm Shift
Document Summary
Technological changes influenced the manner in which firms and customer form and maintain relationships. 1980/ 90s: crm (customer relationship management) not sufficient for success in today"s world. One upon a time: the good old world of yesteryears crm. Three main pillars most crm strategies are based on. Customer relationship valuation is investments that increase in revenue like loving marriages in easy and linear, accounting for and profit over time which both parties live acquisition, development, and happily ever after retention. 1970s focus on marketing roi: make other party aware of. Managers go through this to resulted in product line profitability yourself: good offer, maximize roi analysis as tool for marketing attractive price, irresistible. Long list of models for management promotion relationship valuation developed. Subsequently: focus on offerings with: explore the relationship: Ranging from simple to complex above-average contribution margin moving from trial purchase approaches (most came from. Profitable product death spiral to repeat purchase stage direct marketing)
