CAOT 31 Lecture Notes - Lecture 18: Executive Functions, Social Preferences, Striatum
28 Oct 2020
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Document Summary
Combining the methods of neuroscience and economics generates powerful tools for studying the brain processes behind human social interaction. The neuroeconomic approach seeks a micro-foundation of social and economic activity in neural circuitry using fmri, tms, pharmacological intervention and other techniques. In this study authors discuss the neural circuitry involved in altruistic, fair and trusting behaviours. A larger body of evidence suggests many people exhibit social preferences; their preferred choices are based on negative or positive concern for the wellbeing of others. Social neuroeconomics tries to understand the brain processes that governs these regular deviations from purely self-interested behaviour. In theories of reciprocal fairness, players are assumed to positively value kind intentions and negatively value hostile intentions. Players can also be motivated by inequity aversion, a dislike for unequal distribution per se. Theories of social preferences are based on the concepts of decision utility; experienced and anticipated utility.
