JOUR-J - Journalism JOUR-J 320 Lecture Notes - Lecture 18: Production Music, Flexography, Rotogravure
4 Apr 2016
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Document Summary
Production manager (268, planning, organizing, directing, controlling, steps in print production, pre-production, planning, what is needed? (equipment, materials, resources, number of artists, how do we get it, cost, what is the closing date? ii. Production: creating (274-275 typography, creating the visual, preparing mechanicals, camera-ready art and halftones, halftones: break up continues art into tiny dots creating the illusion of shading ii. Prepress (278: printer makes plates from the mechanical, elements of the ad are converted into film negatives which are mounted together into flats, a printing plate prints only one color at a time ii. Duplication and distribution phase ii: letterspace, offset, rotogravure, flexography. Types of prints: blueline, color keys, analog, digital, what to look for, scratches, minute holes or dots, blemishes, unevenness of ink coverage, dot patterns, traps, bleeds, radio i. ii. Primary cost: talent, scale, residual fee, music, original music, television, stock music i. ii. Average cost in 2003 for 30 seconds was about ,000.
