COMM313 Lecture Notes - Lecture 12: Website Wireframe, Celluloid, Film Editing
Document Summary
Commercial just with colored bouncy balls on the street to go with their slogan color like no other hdtv. Like all ads this started with an inspired idea but spectacular production made it a spot like no other. Print production manager: keep project running smoothly and under budget, while maintain the required level of quality through every step of the production process. Most frequent budget busters: inadequate planning, production luxuries (when director wants to reward staff),overtime, special equipment, hierarchy of decision makers. Print production: process an approved designed goes through from concept to final publication. Big cost factor is engraver with p production. Electron production: process of converting a script or storyboard to a finished commercial for use on radio, tv, or digital media. Radio: least expensive electronic medium to produce. Union talent paid at scale: regular charge agreed to in the union contract.