PSYC 30 Lecture Notes - Lecture 18: Psych, Cognitive Dissonance
17 Oct 2020
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Feeling bad about irrational behaviour: arousal of dissonance. Cognitive dissonance theory: festinger, awareness of consonant cognitions makes us feel good, awareness of dissonance cognitions makes us feel bad. Unpleasant feelings produced by dissonance cognitions motivate us to do something to change our state. Consonant cognition: consistent with one another, imply that the other is valid. Dissonance cognition: inconsistent, imply the other is wrong. Dissonance between two important cognitions creates greater negative feelings. Dissonance reduction must involve rationalization: convincing self that behaviour makes sense after all. May reduce dissonance by adding constant cognitions. Dissonance reduced by reducing the importance of one cognitions or decreasing one. Three major domains of the theory and each are studied using different experimental paradigms attitudes) Counter attitudinal behaviour (behaviour that is counter to individuals. Induce compliance paradigm: induced to comply with experimenters request. People tend to change attitudes if they are seen as more responsible.
