ECON 2 Lecture Notes - Lecture 27: Monopolistic Competition, Productive Efficiency, Product Differentiation

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23 Dec 2020
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The short run: monopolistically competitive firms maximize profit or minimize loss using the strategy: produce the level of output at which marginal revenue equals marginal cost (mr=mc) The long run: only a normal profit: firms will enter a profitable monopolistically competitive industry and exit an unprofitable one. There is continuing and significant products differentiation. Entry is somewhat limited by the financial investment required to establish product differentiation. Overall, we still expect the general results. P > atc: allocative inefficiency, p > mc. Product variety: the firm constantly manages price, product, and advertising, better product differentiation, better advertising. The consumer benefits by greater array of choices and better products. Types and styles: consumer will be offered a wide range of types, styles, brands, and quality gradations of that product. A market structure dominated by a few large producers of a homogeneous or differentiated product. Because of their small number, oligopolists have considerable control over their prices.

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