ECON 2 Lecture Notes - Lecture 13: Marginal Revenue, Perfect Competition, Marginal Cost

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13 Aug 2020
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Earning supernormal profits will in the long-run attract other new firms into the industry. While changes in the output of an individual firm will have no perceptible effect on market supply, the influx of many new producers into the industry will clearly have a marked impact. If market demand for the industry"s product is constant, the increased market supply will pull down price. Nevertheless, firms will still be attracted into the industry so long as supernormal profits exist. Only when these have been completed away, with all firms earning only normal profit, will the industry be in equilibrium. The adjustment from short-run to long-run equilibriums is shown in the diagram below: ref. Market demand and market supply is represented by demand and supply respectively, and the initial market price is 0p. Given this price, the firm produces its equilibrium output oq.

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