PSY E112 Lecture Notes - Lecture 27: Optical Illusion, Psy
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Conformity: adjusting behaviours/ attitudes to coincide with a group norm. Male participants shown light in dark room that doesn"t move; say it moves. People often conform b/c (optical illusion) called autokinetic effect. Informational influence: conform b/c others are more credible (have more info. ) Private conformity: person experiences change in both overt behaviours and beliefs. Normative influence: fear consequences of appearing different. Public conformity: change in overt behaviour only. Informational influence need for certainty, subjective uncertainty, comparison with others, private/public acceptance. Group unanimity: even one lone ally can decrease conformity. Anonymity: when anonymous, conformity decreases (only info. influence relevant) Group size: at about 4 people conformity plateaus (max. ) Cohesion: more cohesive group greater demand for conformity. Expertise and status: when we see another as an expert, more likely to conform. Culture: collectivist cultures conform more than individualistic cultures. Obedience: a change in behaviour in response to commands of authority. Obedience is evolutionarily successful (ex. mom can spot danger child cannot,
