ECON 103 Lecture Notes - Lecture 13: Demand Curve

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Law of diminishing marginal utility: as the consumption of a product increases, the marginal utility derived from additional consumption will eventually decline. Marginal utility, consumer choice, demand curve of an individual. Marginal benefit = the maximum price a consumer will be willing to pay for an additional unit of the product (the height of the demand curve) Marginal benefit falls as you move down the demand curve. Consumers will maximize utility by ensuring that the last dollar spent on each commodity yields an equal degree of marginal utility: People will buy more (less) of a good as the price of the good decreases (increases) for two reasons: When the price of a good decreases: substitution effect: the good has become cheaper relative to other goods, income effect: it is as if your real income has increased. The cost of time is different for different individuals: Those who earn a higher wage will face a higher time cost.

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