PSYCH 104 Lecture Notes - Lecture 4: Psych

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Motives and needs are considered fundamental when they: Have affective qualities and direct cognitive processing. Yield bad consequences when thwarted (e. g. poor health/adjustment) Social psychology is the study of how other people in uence our thoughts feelings and behaviours. Summarize the three major empirical research methods used in social psychology. Devise a simple study to test a speci c hypothesis. Recognize different ways to promote research integrity. An organized set of principles that can be used to explain observed phenomena. A speci c testable statement or idea about the relation between two or more variables. Very often they come from existing theories or explanations. After reading the results of prior studies on the same topic. Operational de nition: rst specify exactly how you plan to measure or manipulate your variables of interest. Then collect data and do the appropriate statistical tests. Three major research methods used in social psychology. A given study can include more than one method.

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