COMM 1000 Lecture Notes - Lecture 4: Mental Representation, Semiotics, Literary Theory

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Our shared conceptual map must be translated into a common language. Language helps us correlate concepts and ideas with words, sounds, & images. Term used to describe words, sounds, images which carry meaning. Signs stand for , or represent concepts and the conceptual relations between them. Visual/iconic signs (images) and indexical signs (language and writing) Meaning is contained in the object, concept, or person. Linguistic representation reflects their true meaning, as they exist in the world. To symbolize, stand for, or to substitute for. There is an object itself, and your visual perception of the object in your mind. Love represented by hearts, red roses, marriage (ceremony) formal expression of love expectation/ideology. Objects, people & events are linked to a set of concepts which stand for, or represent the world. Relationships between these mental representations from our conceptual maps . We impose meaning on the world through intentional use of language. Signs mean what we intend them to mean.

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