ANTH 3120 Lecture Notes - Lecture 2: Jeremy Bentham, Signify, Arbitrariness
20 Nov 2017
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Document Summary
The semiotic approach to tourist experience - representation: semiotic approach to the tourist" how tourist attractions shape an experience that conveys the meaning (rather than the reality) of authenticity. Powerpoint: semiotics: the science of signs", the analysis of those objects or items that signify, or represent, meaning. Powerpoint: markers: guidebooks, brochures, info signs, souvenirs, objects and actions, markers convey meaning, thus markers construct experience. Powerpoint: how do signs construct meaning: consider process of representation, consider how signs represent, understanding representation. Powerpoint: representation: to represent something is to depict it, to call it up in the mind by description or imagination, to represent means to symbolize, to stand for. Powerpoint: systems of representation: representation as conceptual map, representation and language. Powerpoint: representation as conceptual map: objects, peoples, and events are correlated with a set of mental representations. Meaning depends on relationship between things in the world and concepts.
