PAD-3003 Lecture Notes - Lecture 9: Relationship Marketing, Situational Leadership Theory, Theory X And Theory Y
20 Oct 2016
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Management functions: planning, organizing, coordinating, controlling, implementing, managers must. Implement own personal career plans using firm as vehicle. Keep good relations with those who could help or harm. Be flexible to different opinions and motivation. Aware of subordinates while maintaining managerial position. Be own person but accommodate to demands of organization. Cope with own tensions: leadership others are willing to follow and influence over others, breaking wrong teachings that support theory x. Leaders are born, exude confidence and proactive while ethical: skill theory. A leader can do tasks, handle people and think critically: style. Adapts to task-oriented behavior and relationship orientation: situational. Finding the leader best suited for the situation: path-goal. Employee motivation (directive, supportive, achievement and participative: transformational. Empowering and encouraging subordinates: life cycle. Maturity affects everything from leader to subordinate: style adaptability. How a reader behaves according to demands. Types of leadership: reward power, punishment, expert, legitimate, referent.
