CTE-3835 Lecture Notes - Lecture 10: Custom Media, Brand, Screen Printing
4 Apr 2016
School
Course
Professor
Document Summary
Communicaion through signing: retail stores communicate with potenial shoppers before they even enter the store, an efecive sign atracts atenion and conveys brand idenity. Communicaing brand image: a retail store"s brand image should be carried through on every sign in the enire store environment. Communicaing through operaional signing: informaion on operaional signs may include the locaion of departments, checkouts, and restrooms, enhances customer service environment and supports brand idenity. Communicaing through signing media: dimensional leters, staic-cling decals (on publix deli, fabric scrims (hanging panels, floor graphics, light source signing systems, dimensional cutout signing, custom media opions. Signing merchandise: merchandise may be signed with price points or copy to communicate that it is: An unadverised in-store promoion with sale pricing. Signing presentaion: 5 guidelines for signing presentaion: Be certain that a sign is necessary. Do not mix the type of signs used. Replace any signs that become soiled or damaged.
