FAS 354 Lecture 9: Chapter 8- Signing
Document Summary
Store message communication: operational signs, lifestyle graphics (photos or illustrations, merchandise signs (cid:523)window cling vinyl"s and interior cappers(cid:524, operational signs. Relate to the day-to-day business of a store- listing store hours, return policies, emergency exits, locations, of help phones, department locations, and fitting room policies. All these signs in your store must include the store logo in order to reinforce the brand identity to customers. Even hours of operation signs can enhance the brand identity of a store and. And shop (cid:884)4/7 at additionelle. com don"t need to be mundane or boring: dimensional lettering foam, wood, metal, can add fun, drama, and focus. *cling vinyl messages- short and to the point- to compliment a dynamic window particular wall area shop in a store. Display the finishing touch: lifestyle graphics for retail. Photo blowups of people doing things/ dressed for different occasions. Gives the customer a great visual impression of the product on a model.
