RTV-3101 Lecture Notes - Lecture 7: Journalistic Objectivity, Classical Liberalism, Investigative Journalism

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Emphasizes individualism and minimal government roles in society. A familiar metaphor associated with classical liberalism is the free marketplace of ideas. The public may not be as rational as the model assumes. The media will tend to represent the interests of those with money and power. Media are supported by advertisers who are more interested in selling products than serving the public good. However, advocates a stronger government role in making sure that the media serve the public interest. Media are supposed to act in the public"s best interest. Expects journalistic objectivity to answer society"s ned for truth. Requires open and diverse debate on public issues, including minority voices, and honest updates of current events. The media have a responsibility to provide thoughtful, educational and culturally valuable programming. Messages are not linear; they do not follow the traditional model of one to many in which content is provided exclusively by organizations. A new arrangement, allowing multiple levels of communication.

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