CMNS 130 Study Guide - Final Guide: Canadian Radio League, Federal Radio Commission, Hypodermic Needle
Document Summary
Generalizations that attempt to explain and predict phenomena by finding & analyzing patterns. A set of concepts and relationship statements that help us to describe, explain, evaluate, predict and/control communication events and processes. Elements: explains something important, specifies assumptions clearly, makes relationships clear, systematic and creative, takes all relevant information into account, testable, generates further questions, tentative: open to review, provides guides to action. Common sense theories implicit understandings, widely held, prominent in public debate. Practitioner"s (practical) theories accumulated wisdom of practice, influence work patterns. Elite mass, like stimulus-response model of science. Mass media is three fold: cultural: the loss of high culture, political: vulnerability of masses to manipulation and propaganda, social: the breakdown of community ties. A course or principle of action adopted or proposed by a government, party, business, or individual . Freedman: political actions designed to promote more general ways of organizing public life . Process of making government policies, allocating resources, authoritative allocation of values.