MMC-4602 Lecture Notes - Lecture 99: Agenda-Setting Theory, Content Analysis, Sensory Memory
Document Summary
This exam will include 25 multiply choice questions (4 points each). To prepare for your exam, you need to understand the terms on this list (most of them were covered on my lectures, and rest of them is explained on textbook). Understanding these terms means you need to define them and apply them to the real-world situations. Selective exposure, people are motivated to expose themselves voluntarily to messages with which they already agree. Amuse ourselves to death postman: amusing ourselves to death: public. Discourse in the age of show business (1985) Each medium is appropriate for different kind of knowledge. What is persuasion: definition, a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issues through the transmission of a message in an atmosphere of free choice. Different types of change shaping, reinforcing, and changing attitudes beliefs, and behaviors.
