CMN 2101 Lecture Notes - Lecture 6: Agenda-Setting Theory, Harold Lasswell, News Values
30 Mar 2016
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Document Summary
It is difficult to distinguish between the reality from the manipulated information by public relations, and the packaging news in delivering news-stories. Functions/dysfunctions of the mass media in society: functionalist approach to mass media, harold lasswell and charles wright, mass media as institutions in our society. News values as gatekeeping criteria: impact, proximity, timeliness, prominence, conflict, currency, the bizzard: Main thesis: media and structuring issues for the public. Salience: makes an issue more noticeable, meaningful, or memorable to an audience . Bernard cohen (1963): the media may not be successful much of the time in telling people what to think, nit it is stunningly successful in telling people what to think about. Chapel hill 1968 study - maxwell mccombs and donald shaw. March 4th, 2013: the results: there is a strong correlation between media issues. Charlotte study (the nixon mcgovern 1972 election campaign): follow up on previous research: main objectives: Identify the personal characteristics of the voters.
