MMC-2000 Lecture 5: Public Speaking Notes 5
26 Oct 2016
School
Department
Course
Professor
Document Summary
Persuasion: monroe"s motivated sequence- let"s audience know what they can do. Looking to in uence other peoples attitudes, beliefs, values, and or behaviors. Attitudes: our general evaluations of people, ideas, objects, or events. Beliefs: the way we perceive reality, our feelings about what is true. Values: enduring ideas about what is right or wrong. Buy, change, sell, choose, do, donate, quit, etc. Articulating a position with support of evidence and reason, our willingness to argue our point of view. Attention: get it, include all other elements of an introduction. Need: the problem, what is it, details, extent of the need, how it affects us. Satisfaction: the solution, provide an explanation of a plan, addressing the need. Visualization: helps us see into the future, how we bene t or suffer if they don"t do what we ask. Same intro: attention, topic, relevance, credibility, main points.
