COMM 001 Lecture Notes - Lecture 6: Rowan V. United States Post Office Department
23 Dec 2020
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Document Summary
Audience analysis- the process of gathering and analyzing information about audience members with the explicit aim of adapting your message to the information you uncover. Audience-centered approach only way to ensure that your message will be meaningful to your audience. Pandering- undermine your credibility in the eyes of the audience. Get to know and establish common ground with audience members: identify audience members" attitudes, beliefs, and values. Provide crucial clues to how receptive they will be toward your topic and your position on it. Attitudes- general evaluations of people, ideas, objects, or events: evaluate something = judge it as relatively good or bad, useful or useless , how we feel toward something. Beliefs- ways in which people perceive reality (attitudes: feelings about what is true. Important to try to uncover the audience"s feelings and expectations or disposition toward: topic of speech, you as speaker, speech occasion. Perspective taking- help you see things from your listeners" point of view.
