FM 114 Lecture Notes - Lecture 10: Waar, American Apparel, Formal Wear

• School: FIT
• Department: Fashion Business Management
• Course: FM 114
• Professor: Suzanne Piazza

Document Summary

Chapter (cid:883)(cid:882): men"s apparel separate trousers names used to be suspenders, robes, and pajamas always a signature of their station in life. The industrial revolution created a managerial class made up entirely of men. Soon all would wear for the next 150 years was born. The menswear industry traditionally has been divided into firms that make different kinds of clothing. The oldest of the domestic apparel industries is men"s apparel. Men"s clothing was men who worked in offices wore (cid:498)the look(cid:499). The (cid:498)name game(cid:499) is big business in all segments of the menswear industry. As with women"s wear producers, menswear producers back their lines with: They lend themselves to the fantasy of the customer who longs for wealth and excitement. Designers such as jean-paul gaultier and versace have helped by becoming. Today designer labels are promoted as heavily as well-established brand. Designer names today: fashion shows, trade shows. Today, brand name and designer name producers today sponsor national.