MET 470 Lecture Notes - Lecture 1: Target Market, Marketing Mix, Lead Generation
22 May 2018
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E. It discourages the sharing of resources
Identify the INCORRECT statement pertaining to a successful strategy
A.
It enhances coordination
B.
It defines how resources will be allocated
C.
It leads to a superior market position
D.
It takes cognizance of existing and potential competitors
E.
It discourages the sharing of resources
C. Would put competitors at a disadvantage if they do it
A competitively sensible marketing strategy
A.
Is something a competitor can do
B.
Is something a competitor will choose to do
C.
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Would put competitors at a disadvantage if they do it
D.
Would cause us to loose if competitors do it
E.
Is never based on proprietary or technological advantage
E. The objective(s) to be attained
Which element of the marketing strategy for a product is MORE likely to establish the general direction
of the strategy?
A.
Customer targets
B.
Competitor targets
C.
The core strategy
D.
Functional programs support
E.
The objective(s) to be attained
B. Positioning
Customer targets, competitor targets and the core strategy are the elements of
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A.
The supporting marketing mix
B.
Positioning
C.
Functional programs
D.
Strategy implementations
E.
Objective alternatives
A. Product positioning
How the product is to be differentiated from the competition in the minds of the target customers is
known as:
A.
Product positioning
B.
Product development
C.
Market development
D.
Target marketing
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Document Summary
Identify the incorrect statement pertaining to a successful strategy. It takes cognizance of existing and potential competitors. It discourages the sharing of resources: would put competitors at a disadvantage if they do it. Is something a competitor will choose to do. Would put competitors at a disadvantage if they do it. Would cause us to loose if competitors do it. Is never based on proprietary or technological advantage: the objective(s) to be attained. Customer targets, competitor targets and the core strategy are the elements of. How the product is to be differentiated from the competition in the minds of the target customers is known as: Market segmentation: a metric on which to evaluate performance. All of the following strategic alternatives are more likely to be aimed at improving efficiency and short- term profits except: Reducing costs: entering new markets through repositioning.
