ARBUS300 Lecture Notes - Lecture 7: Dual Role, Human Resources, Gerber Baby

• School: University of Waterloo
• Department: Arts and Business
• Course: ARBUS300
• Professor: Kathleen O' Hara

Document Summary

Dual role of company resources: a(cid:272)t as (cid:862)fuel(cid:863): assets (cid:396)e(cid:395)ui(cid:396)ed fo(cid:396) (cid:271)usi(cid:374)ess to fu(cid:374)(cid:272)tio(cid:374, act as potential sources of strategic competitive advantage. 3 types of resources: tangibles, marketing (ads, operations (factory, r&d development, financial (capital, human locations. Intangible: brand, reputation, organization capabilities, routines, processes, abilities, culture. Keep industry/context in mind (cid:862)a (cid:396)esou(cid:396)(cid:272)e that is (cid:448)alua(cid:271)le i(cid:374) a pa(cid:396)ti(cid:272)ula(cid:396) i(cid:374)dust(cid:396)(cid:455) o(cid:396) at a pa(cid:396)ti(cid:272)ula(cid:396) ti(cid:373)e (cid:373)ight fail to ha(cid:448)e the sa(cid:373)e (cid:448)alue i(cid:374) a diffe(cid:396)e(cid:374)t i(cid:374)dust(cid:396)(cid:455) o(cid:396) (cid:272)h(cid:396)o(cid:374)ologi(cid:272)al (cid:272)o(cid:374)te(cid:454)t(cid:863) Look at competition (cid:862)barney(cid:863) strategic resources test: to be the basis for sustainable competitive advantage, a (cid:862)resource(cid:863) must pass 4 tests, value, context or industry dependent, rarity. If common resource is at best a necessary entry ticket but not a source of competitive advantage. Inimitability (difficult to imitate: may arise as a result of history, or many small decisions, or because of social complexity, company organized to take advantage of it. If organization does not exploit the resource no value!