BUSMK-256 Lecture Notes - Lecture 11: Dialectic, Mobile Marketing, Database Marketing

• School: Diablo Valley College
• Department: Business Accounting/Management/Marketing/Real Estate
• Course: BUSMK-256
• Professor: Laham

Document Summary

Communication flows from sender to receiver directly allowing for immediate feedback, one of the most costly forms of communication. Includes variety of responsibilities of personal selling (straight forward) Advantages: deal with dialectic communication process, to process communication on the spot and opportunity for direct feedback. Disadvantages: sales person could alter the message based on what they are hearing from customers. Combine sales department criteria with marketing criteria, manager can accurately assess effectiveness of personal selling program. Huggies baby network provides encouragement, support and ideas for. Designed to develop one on one relationships through useful info, product expecting mothers samples, for people to sign up for. Email marketing, rise of mobile (always access to internet) New generation abandoning pc internet for mobile. Mobile marketing plus out of home media. Consumer empowerment powers consumers have to make choices and influence. Changes in how consumers think and how they behave.