BUSMK-256 Lecture Notes - Lecture 10: Flowchart, Advertising Mail, Direct Marketing
8 Dec 2020
School
Course
Professor
Document Summary
Worked with times of india recreated newspaper of ceo"s day of birth. Audience is known, but how to reach and engage with them that presents the challenge for the marketers. Need to find insights into who they are. Direct marketing media and direct marketing techniques. Growth of direct marketing responsive to direct marketing. Credit: make it easy for consumers to purchase. Changing society: money reach and time poor situations, consumers more. Tech: easier to reach target audience directly due to databases, easier electronic. Accountability: managers and agency being asked to provide stronger evidence of payment systems the metrics and what works to measure outcomes. Direct marketing roles and relationships way of thinking about marketing direct marketing relevant in logistics, channel management and relational marketing. Direct sometimes seen as just the selling part of it but is also about what kind of backups do you have; what do you need in terms of customer service and communication.
