WBDV 220 Lecture Notes - Lecture 2: Mental Models, Business Model Canvas, Usability
5 Apr 2016
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Document Summary
You do not design experiences, you design for them. Experiences are useful, learnable, memorable, effective, ef cient, desirable, and delightful. You have to understand behavior in order to in uence or change it. Ux happens where the user, the business, and the technology meet. Uncover - customer, brand, & business insights - emotional and rational mindsets. De ne - the experience strategy - inspiration and direction. Ideate - immerse interdisciplinary teams - teams must experience it for themselves. Build - the concept - an experience is tactile, goes beyond a static two-dimensional page. Whoever is best able to describe the problem is the person most likely to solve it. You need to share the same vision as your client. Describes the process and rationale for the successful operation of a business. It should identify revenue sources, customer base, products, and details of nancing.
