PSY 005 Lecture Notes - Lecture 31: The Rubber Band, British Rail Class 31, Psych

• School: College of The Sequoias
• Department: Psychology (PSY)
• Course: PSY 005
• Professor: Lewis

Document Summary

Characteristics of the person who delivers the message, including the person"s attractiveness, credibility, and expertise. An effect that occurs when messages from unreliable sources initially exert little influence but later cause individuals attitudes to shift. Aspects of the message itself, including the quality of the evidence and the explicitness of its conclusions. The tendency to be more moved by the plight of a single, vivid individual than by a more abstract aggregate of individuals. Characteristics of the person who receives the message, including age, mood, personality, and motivation to attend to the message. Agenda control the assumption by most people that other people are more prone to being influences by persuasive messages (such as those in media campaigns) than they themselves are. Efforts of the media to select certain events and topics to emphasize, thereby shaping which issues we think are important. Who the speaker is can change how you interpret the same information.