PSY 005 Lecture Notes - Lecture 4: Impression Formation, Confirmation Bias, Psych

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Perseverance bias impressions are initially resistant to change even if they are not true (researchers have to carry out debriefings) Self-fulfilling prophecy - person"s expectation about another causes that person to act in a way that confirms the expectation. Dealing with inconsistency: people sometimes encounter information that is inconsistent with an impression. Sometimes explain in away in various ways or assume the person has changed impressions of people"s characteristics are stable & hard to difficult to change. Overtime = more complex impressions (how accurate they are depends on how motivated we are to generate accurate impressions) Systematic processing - if we spend time thinking about impressions, more likely to be accurate (depends on if we"re motivated and able to do so) Processing principles (conservatism & accessibility) influence impression formation. Depth of processing moderates the types of impression we form. Attitude: a cognitive representation that summarizes an individual"s evaluation of a particular person, group, thing, action or idea.

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