AM 101 Lecture Notes - Lecture 9: Catherine, Duchess Of Cambridge, Grace Kelly, Sumptuary Law
19 Sep 2016
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Delaying- habit and custom: loyal to establish style, custom of details- formality in dress. Delaying- religion: ceremonial apparel- symbolic of belief system. Expression of devotion to religion: leaders associate fashion with temptation. Delaying- sumptuary laws: regulate what can be purchased. Ame retardant children"s sleepwear: cable laws, past- puritan dress, indecent exposure, school uniforms. Delaying- nature of merchandise: men"s fashion has slower cycle than women"s, chasing lifestyle of men"s is accelerating cycle, apparel has slower cycle than accessories. Identifying trends: a direction fashion is moving, solid facts about willingness of customer to accept fashion trends is basis of successful merchandising decisions, solid facts about willingness of customer. Fashion leaders: fashion must rst be created, fashion leaders seeks distinction, must be in uential, sought after for advice, royalty. The rich: famous- special talent/ charisma/ notoriety/ popularity. Fashion followers: the majority of any group. Lower-income groups seek to emulate the dress of the wealthy or famous members of society.
