FSN 123 Chapter Notes - Chapter 3: Flame Retardant, Buyer (Fashion), James Laver
2 Mar 2013
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Factors that speeds up the fashion cycles. More people with financial means to respond to a fashion change cycle. Have more time to buy and enjoy fashion; increased in paid vacation = use of sports apparel, home-wear, etc. Catalog buying because families living far away had little leisure time for shopping. Today"s leisure time includes sports and hobbies; bringing shopping into the consumer"s home with website, tv shopping, etc. More people have broadened their horizons and have new interests and wants. More people are educated and earn more to satisfy the wants. No law/custom prevents women from buying new and stylish apparel. Women have more income and influencing the speed of fashion cycles by the way they want to spend it. Designer shows are streamed live on the web; makes goods available at instant that consumer is ready to buy. Enjoy the feeling of being part of the show; sitting front seat.
