PKSC 1020 Lecture Notes - Lecture 1: Corrugated Box Design, Deodorant, Typography
8 Sep 2015
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Provide conveience or utility of use (not in your textbook) Example: corrugated box used to ship a number of cereal boxes. Example: stretch wrapped ballet load of corrugated shipping containers. Many products do not require all four levels of packaging. Example: corrugated container holding a refrigerator can be a primary and tertiary at the same time. Example: deodorant sticks have primary package, no secondary but has tertiary and quaternary. Oldest packaging function: 24 of text discusses things to consider when selecting a package. Product"s physical form viscous, free-flowing liquid, solid, etc. Product"s nature (characteristics) perishable (needs to be able to fit in fridge), shape, under pressure, etc. Information required by law: contents, nutrition label, warnings, shipping info (who is responsible to get this from point a to point b) Motivational information (not req"d by law: type of material, shape and size.
