PSYC 395 Lecture Notes - Lecture 8: In-Group Favoritism, Henri Tajfel, Human Hair Color

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Prejudice is ubiquitous: in one form or another, it affects us all. For one thing, prejudice is a two-way street; it often flows from the minority group to the majority group as well as in the other direction. And any group can be a target of prejudice. Many aspects f your identity can cause you to be labeled and discriminated against: Attitude directed toward people because they are members of a specific social group. Beliefs and opinions about the characteristics, attributes, and behaviors of members of various groups. Treating people differently from others bases primarily on membership in a social group. May occur at an interpersonal, institutional, and/or cultural level. The first step in prejudice is the creation of groups. This kind of categorization is the underlying theme of human social cognition. Thus social categorization is both useful and necessary; however, this simple cognitive process has profound implications.

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