COMS 102 Lecture Notes - Lecture 6: Slippery Slope, Microsoft Powerpoint, Ad Hominem

• School: Cal Poly
• Department: Communication Studies
• Course: COMS 102
• Professor: Dominique Bredeson

Document Summary

Objects: must be large enough to keep at the front of the room. Give yourself plenty of time to prepare. Make visual aid in advance and practice with it. Images: simple; make sure image adds to the text. Have titles on charts, pictures, and graphs. Make sure font and background are in contrast with each other. Never have more than two different fonts per slide / chart. Avoid all caps; use proper punctuation or grammar. Studies show blue is difficult for our brains to process. False cause: correlation between two things that are not related. Invalid analogy: assuming that a led to b. Red herring: being distracted by the main point. Ad hominem: attack on the speaker, not the argument. Either or: saying there are only two choices. Appeal to tradition: assuming the traditional way is the better way. Appeal to novelty: assuming something is better because it is new.