COM CM 321 Lecture Notes - Lecture 1: Internal Consistency, Observational Error, Predictive Validity
20 Jan 2017
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Discovering new areas where things may evolve or change. Doesn"t stand alone about building off of past research. Empirical things that we can observe poll numbers, tangible evidence. Ways of generating/testing the truth of statements about events in the world of human experience. How people respond / relate to each other. Medium-focus where you"re focused on the medium product. Use/user-focus not just what the technology does but how people use it how do users experience something. Effect-focus how does technology or message impact people. Enhancement-focus focus on technology evolving or changes, what has worked, and what will work in the future. Objective no bias need a 3rd party for open opinion (can be much more valid) Empirical research that"s measurable or observable. Systematic procedure, comprehensiveness, less at risk. Cumulative research builds off of one another. Predictive hoping research projects correctly into the future forecasting useful later on. Generalizable hopeful that sample size represents majority of population.
