COM CO 101 Lecture Notes - Lecture 2: Mass Communication, Top Priority, Crisis Communication

• School: Boston University
• Department: Core Courses
• Course: COM CO 101
• Professor: Dustin Supa

Document Summary

Interpersonal: one-on-one interactions with a sender and 1+ receiver. Mass communication: sending a message to a wide variety of receivers, who may be distributed geographically - unseen audience, no mechanism for immediate feedback. Appeal to a wide audience by communicating on the correct platform. Mass communication: the process of figuring out how to communicate effectively. Mass audiences: a set of unseen individuals at the receiving end of a message. Know with whom we need to communicate. How do we know what messages work with which audience and which medium works best to reach the audience(s) How to appeal to a target audience without alienating another group or decide to alienate other groups if it is more effective. How do we train the future generations of (mass) communicators. Shannon and weaver"s (1948) linear model of communication. Communication refers to a sender, sending a message to a receiver . Describes a message as a single unit.