COM CO 101 Lecture Notes - Lecture 1: Mass Communication, Mass Media, Media Consumption
Document Summary
Interpersonal (talking to one or a few other people) Mass communication (interactions between a sender and a mass audience) Mass messages (interactional tool that can appeal to a wide audience) Mass communicators (design the message, decide the audiences) Mass audiences (intended receivers of a message, largely unseen by sender) Know with whom we need to communicate. Know what messages work best with which audience. Know which medium (or combination of media) works best to reach the audience(s) Shannon and weaver"s linear model of communication. S & w"s interactive model of communication. Source message transmitter signal noise course received signal receiver destination. Communicator message medium receiver effect. Meaning could be strategically placed into a media message that would then be. Absence of noise things that distort/disturb environment and message. Technical noise (wouldn"t use a radio ad for a snuggie) Semantic noise (ex: misunderstandings among different types of english) Media not as powerful as previously thought.
