COM CO 101 Lecture 3: Film&TV 3
1 May 2018
School
Department
Course
Professor
2018/1/30
Film & TV
Television Management and Producing: Roles & Revenue!
I. Television management!
A. Larger roles!
1. Produces!
2. Directors!
B. Day-to-day detail roles!
1. Engineering managers!
2. News managers!
3. Pre-production!
a) Development executives!
(1) to develop properties, promising writers, actors!
b) Negotiation and acquisitions!
(1) negotiating with networks, with writers to acquire their writing,
adapt their books into film!
4. Marketing and distribution!
a) distribution executives !
(1) work with differ channel !
b) Promotion, marketing, and branding!
c) digital initiatives !
(1) trailer !
II. Twin Peaks and ABC!
A. ABC, in trouble!
1. family comedy !
B. 1st season, critical darling, big ratings!
1. funny show, about family!
C. Tough schedule spot!
#1
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Twin peaks and abc: abc, in trouble. 1. family comedy: 1st season, critical darling, big ratings. 1. funny show, about family: tough schedule spot. Twin peaks has all of their series the highest. Types of television networks: broadcast networks, abc, nbc, fox, dont necessarily need to pay them, basic cable network, pay for cable, premium cable networks, pay additional fee, ott services (streaming content = . Potential revenue streams: advertising, cable companies pay for services and have ads, premium cable still have ads, through network. 3. if advertising for a movie, have your character involved in product, (david. Key potential revenue streams: product placement, , pop in, background e. g. pizza hut, maybe people see or not, product integration. 1. the whole reasons that he meet jfk because he drinks 50 dr. pepper. 2. isn"t just pop in, or in the background, it"s integrated. 4. to make the audience feel more organic than just the commercial.
